In order to build organic growth, you must first know your audience. Using data, you can see which platforms your customers are on and what types of content perform well on those platforms.
It’s also important to have a content strategy and post regularly. Make sure that your content is engaging and entices people to interact with you.
1. Post Relevant Content
Posting relevant content is the first step to increasing followers and engagement. Posts should highlight the products, services and value that your company offers.
People use social media to learn something new, get inspired, be entertained and connect with others. If your organic posts help them do one of these things, it will make them more likely to engage and buy from you.
Creating relevant content can be difficult, especially in such a crowded space. However, there are a few key metrics to track that can give you an idea of how your organic campaigns are performing.
2. Interact With Your Customers
As a business, you need to interact with your customers on social media. This could be by answering questions or sharing content that is relevant to your audience. By interacting with your customers, you can build trust and encourage them to engage with your brand.
When customers have a positive experience on social media, they are more likely to recommend it to their friends and family. This could be anything from a great customer service interaction to a funny video that made them laugh.
Interacting with your customers on social media can also help you increase your organic reach. For example, Benefit Cosmetics used a Facebook Live video stream to push for engagement and got around 31k eyeballs on their content.
3. Post at the Right Time
Posting anything on social media will work for a short time, but if you want to grow your organic reach, you must have a strategy that guides what and when you’re posting. It is no longer enough to simply post a link and hope it goes viral.
For example, if your audience is located in another region of the world, make sure you know their time zone. Also, different types of content perform differently at different times. For example, videos perform better in the morning and images do well in the late afternoon.
4. Use Hashtags
Social media posts that contain hashtags make your content easily searchable by users on the platforms. This can help your brand get found by new audiences, as well as boost engagement on existing content.
When choosing hashtags, it’s important to keep in mind that each platform uses hashtags differently. For example, a popular hashtag on Instagram may not be as effective on Facebook.
It’s also a good idea to use different hashtags in each post, as using the same ones over and over can actually hurt your post’s reach (not to mention cause the algorithm to consider it spam). Less is definitely more when it comes to using hashtags!
5. Repurpose Your Content
The good news is that you don’t always have to create new content from scratch. SilverTech suggests using your old blog posts and videos to repurpose them into social media content that will increase your organic reach.
Try reworking your most popular blog post into an infographic, YouTube video, or TikTok. This will give your audience a chance to interact with your content in different ways while keeping the same message intact.
Make sure to track your results so you can see what types of content work best for your audience. This will help you plan your upcoming content and optimize your marketing strategy.
6. Optimize Your Profile
If you want your business to stand out on social media, it’s important that your profile is optimized. That includes having a profile photo that represents your brand and a well-written bio that makes people want to engage with you.
It’s also a good idea to optimize your posting frequency. Many businesses make the mistake of posting too often, which can actually decrease your organic reach. Instead, focus on posting high-quality content at least once a day.
There are a lot of different strategies that you can use to grow your organic audience on social media. However, it’s important to remember that it may take some time before you start seeing substantial results.
7. Get Social
Increasing your social media organically isn’t easy and it takes consistent effort. However, there are many tools available that can help you increase your reach and improve your engagement.
Remember, the best way to grow your organic reach is by staying active on social media and providing valuable content for your followers. Whether that’s through sharing relevant news, trending hashtags or memes, you can show your audience what your brand represents and build trust. The more trust you can build with your audience, the more likely they are to interact with you.