If you’ve ever thought about outsourcing your content marketing efforts, this is your sign. Here’s all you need to know about content marketing agencies: how they work, and why they can be highly beneficial for your business growth.
What are content marketing agencies and what do they do?
In short, content marketing agencies are companies that create quality content for businesses that will help them attract new customers through SEO. In most cases they create content in the form of blog articles, but they also make other types of content such as videos, ebooks, and infographics. These agencies work directly with their clients. This allows them to truly get to know their clients’ goals as well as the target audience they aim to reach. As a result, they’re able to come up with content ideas that resonate with the clients’ needs and aims.
Content marketing agencies usually offer a wide set of useful services on top of content creation. These might include SEO audits, keyword research, publishing, content calendar development, and regular performance reporting.
These services are some of the biggest advantages when it comes to hiring a content marketing agency instead of using freelance writers or an in-house team. With a professional agency hired to handle content creation and marketing, you get to have quality content, guaranteed expertise in the field, a customized strategy that works for your company, and support in executing this marketing strategy.
The strategy may even be the most important part. Brands that develop a strong, efficient, and documented marketing strategy are proven to have better performance than those who don’t have a well-planned strategy.
In 2021, around 78% of marketers who reported having successful marketing efforts also had a well-developed and documented marketing strategy. On the other hand, 81% of marketers whose marketing efforts were unsuccessful didn’t have a documented strategy.
7 Reasons Why Hiring a Content Marketing Agency Matters
Hiring a content marketing agency has a wide range of benefits and advantages. The following are some of the most useful benefits you can get from having a professional content marketing agency on your side.
Focus on your core business
Working with a content marketing agency gives you the time you need to focus on running your business. Running a business is not an easy task. It’s time-consuming and challenging in many ways. If you add responsibilities such as creating high-quality content and making marketing efforts regularly to help your content get noticed, it will be nearly impossible to stay on top of your schedule.
Even if you somehow manage to create high-volume, quality content and market it successfully, you could end up neglecting some other parts of running your business. No amount of content marketing will help you get back on track if you fail to provide great products or services. Neglecting your other responsibilities can easily happen if you put all of your efforts into building an efficient content marketing strategy all on your own.
For that reason, hiring a content marketing agency is beyond helpful. With a team of experts who are there to plan and execute a perfect marketing strategy, you can focus on your primary task – running your business. That way, you can rest assuredthat everything in your company is running as smoothly as possible.
When it comes to finances, hiring a content marketing agency also brings a favorable benefit. Though it may require a significant investment up-front, this approach can actually help you save a lot of money in the long run. As a matter of fact, it may even be a more cost-effective marketing solution than hiring a new in-house team tol deal with content creation and marketing.
Here’s what happens when you hire an in-house team for content marketing. Firstly, a lot of money goes toward paying salaries and benefits. You also have to provide adequate equipment and office space for the team. If you need to make personnel changes, you will find it extremely hard to downsize or grow the team quickly.
On the other hand, if you hire a content marketing agency, all you have to do is pay an on-gong fee and the agency will handle everything for you. You don’t have to pay for extra office space or equipment.
As you work with an agency, you can easily scale your efforts down or up according to your business demands. That way, you will never spend more money than you need to in order to help your business grow.
Publish regular and consistent content
Publishing high-quality content does matter. However, an even more important factor is the frequency of your content publishing. If you want your website to gain better online visibility and more traffic, you have to make sure you are consistent with the content you produce.
You can imagine how challenging and time-consuming it is to run a company, create content regularly without making it lose its quality, plan and execute a perfect marketing strategy, and handle all the other responsibilities that come with running a business.
This is where hiring a content marketing strategy can help you a lot. A team of experts will know exactly what to do in order to attract more traffic towards your site with regular and high-quality content. Once again, this allows you to focus on other aspects of running a business ensuring that things run as smoothly as ever.
Introduce SEO expertise in your content
Yes, having high-quality and consistent content is a big part of content marketing and will help you reach a wider audience online. However, without SEO there’s a limit to how far you can go with your content. Your content also needs to be SEO-friendly and you need to have a solid SEO strategy set in place if you want to reach a bigger online visibility and higher traffic on your website.
SEO has changed and advanced a lot over time; it’s no longer a matter of just understanding keywords. Google algorithms know exactly what they’re doing. Their biggest aim is to find and offer their users the most reliable source of information with quality content, but above all Google wants to provide content with real human value. Finding a balance between these requirements is not an easy task, especially when you have to do it repeatedly.
An experienced content marketing agency will know exactly how to approach this task. They will be able to provide you with SEO-friendly content that will gain great rankings and drive more visitors towards your page.
Additionally, a great marketing company will know how to use the right SEO efforts and create an efficient strategy that will help your business grow. If you own a small business, they’ll help you develop your local SEO efforts first. For instance, let’s say your business is running in the state of Illinois and your plan is to start growing your business within your state first. Looking up Chicago content marketing options that are available in your area can help you partner up with a great local company that will focus all of your SEO efforts into expanding your business and reaching your audience, first within your state and then even wider than that.
Keep in mind that Google algorithm and ranking factors keep changing and evolving at all times. Keeping up with all these changes can be tricky and challenging. A professional marketing agency is always keeping up with these changes and will be able to provide the most up-to-date solutions and strategies that will help you reach higher ranking positions on Google search.
Access to the best tools and resources
Content marketing agencies use some of the best technology tools and equipment to support your content marketing efforts. They use tools such as Google Analytics, SEMRush and others to conduct thorough keyword research and make performance analytics. On top of that, these agencies have teams of SEO experts and writers who will work towards creating an efficient content strategy for your business.
Investing in such an agency is more than just investing in content creation. With it you also get access to a wide range of quality and efficient resources that will scale your marketing strategy and improve your results.
Fresh ideas and perspectives
Working with people outside of your company will also allow you to get an insight into a whole new world of different perspectives and fresh new ideas. It will be like looking at your business from a whole different angle.
When hiring an agency make sure to establish good communication with them and be open-minded towards the ideas they bring into your company. This will allow you to approach your marketing from a different angle.
Detailed performance reporting
Lastly, content marketing agencies use very detailed performance reporting to demonstrate the effectiveness of their marketing efforts. When you hire a content marketing agency you can expect to receive frequent and very detailed reports on how your overall content marketing strategies have been performing lately.
These types of data-driven insights regularly are more valuable than you think. They will provide you with valuable feedback, point out what works well and what parts need to be improved, and demonstrate the value of this kind of investment.
Overall, with a team of experts that have access to amazing resources and experience in SEO, you can expect to see a skyrocketing progress in your marketing efforts while saving a lot of money and time.