If you want to be successful in business, it’s important to build authority with your audience. To do this, you need to provide valuable content that helps them solve their problems. In 2023, authority will be even more important than it is now. If you want to stay ahead of the competition, you need to start building authority now because people are incredibly conservative with who they trust online. The more authority and credibility you can build, the more likely you are to succeed in business.
Remember, you can find award-winning SEO in Overland Park to help with all aspects of your strategy if you lack experience in your business.
Generate Positive Reviews
Interestingly, one of the best things you can do is actually not something you produce yourself. Instead, focus on getting others to say positive things about you. This could be in the form of customer reviews, positive press, or even word-of-mouth.
Of course, you can’t just sit back and wait for this to happen – you need to actively work on generating reviews and press. But, if you can get even a handful of positive reviews or mentions, it will make a big difference in how people perceive your brand. These days, people trust the views of other customers more than any other source.
Encourage User-Generated Content
With this in mind, you should also focus on encouraging user-generated content (UGC). This is when your customers or fans create content featuring your brand – and it can be extremely powerful.
People are much more likely to trust the opinions of other consumers than they are to trust traditional advertising. In fact, 92% of consumers say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising. When sending products to customers, ask them to post a photo or review on social media, and then repost or share it on your own channels.
To boost results even further, create a hashtag that customers can use when they post about your brand. This makes it easy for you to track and also helps to create a community around your product
Start a Podcast
If you have the equipment and time, starting a podcast can also help you to build authority in your industry. When you’re the host, you have control over the topics of conversation and the guests that you invite, which means that you can focus on the issues that matter to your business.
Podcasting is a great way to connect with customers and build rapport. Of course, you can also use it as an opportunity to showcase your knowledge on a particular topic. As people see your expertise in action, they’ll be more likely to trust you as an authority figure.
Keep Producing Articles
As our last tip, we want to mention that you should keep producing articles, even if you’re not getting a lot of attention for them. Why? Because each article is an opportunity to rank in Google and attract organic traffic. As we all know, organic traffic is the best kind of traffic because it’s free and people who find your articles are already interested in what you have to say.
So, even if it feels like you’re writing into the void, keep going. The more articles you have out there, the better your chances are of ranking in Google and attracting an audience. If you’re struggling with ideas, look for evergreen topics that will be relevant for years to come. These are the kinds of articles that will continue to bring in traffic long after you hit publish.
With this, you have four ways to build your authority this year!