HBO Max will stop new original programming in parts of Europe and the company will also shut down Cinemax’s TV Everywhere platform, Cinemax Go, as parent company Warner Bros. Discovery to restructuring.
As I mentioned diverse On Monday, HBO Max originals such as Hungarian drama “The Informant” and Swedish comedy “Lust” and “Kamikaze” from Denmark will be removed from service in European regions such as Central Europe, Denmark, Finland, the Netherlands, Norway, Sweden and Turkey.
On July 31, Warner Bros. Discovery has closed its free streaming service Cinemax Go, which simplifies the number of streaming services in its portfolio.
The changes will save the company money, keeping it on track for what was previously revealed cost cutting plan which aims to save $3 billion. The company has a debt load around 55 billion dollars Its share price has fallen steadily since the merger between Discovery and WarnerMedia, and its current market capitalization is about $34.29 billion.
Regarding the removal of European programming, the company told Variety, “While we continue to work on integrating HBO Max and Discovery+ into a single global streaming service that showcases the scope of content across Warner Bros. Discovery, we are reviewing our existing content proposal on existing services.”
The upcoming integration of Discovery+ content into the HBO Max platform remains a priority, and removing the content is a strategic move. While other services like Netflix and Disney+ focus on international programming as a way to increase their subscribers, Warner Bros. Discovery to cut costs.
Variety’s report indicates that shows that are already in production or were previously lit green will continue. Also, the originals were preserved in Spain and France and will not receive the same fate as the original content in the European territories mentioned above.
Cinemax Go’s sunset decision is a foregone conclusion because subscribers can no longer use the app on iOS or Android devices, and instead have to go to the site via their desktop.
Cinemax Go is a free streaming service for users who subscribe to Cinemax through a Pay TV Service Provider. Its purpose is to allow subscribers to view content on the go. However, when HBO Max launched in 2020, the Cinemax Go . app was Removed from mobile devices. Cinemax Go used to be called Max GO, so it will likely be removed to prevent confusion from the two services.
Cinemax Go’s original programming is no longer produced, which has been the case since 2020. There are only seven shows on the platform, including “Banshee”, “The Knick”, “Hunted”, “Jett”, “Quarry”, “Trackers” and “Warrior”. Four shows — “Banshee,” “Jett,” “The Knick,” and “Warrior” — are already available on HBO Max, as are several Cinemax movies, making the need for Cinemax Go even more obsolete.
When Cinemax Go officially leaves at the end of this month, subscribers can use their traditional TV subscription to watch content either on Cinemax, HBO’s owned television network, or its other linear channels — MoreMax, 5StarMax, ActionMax, Cinemax, MovieMax, OuterMax and ThrillerMax — or on demand.
Warner Bros. underwent Discovery has undergone a major restructuring since the merger closed in April, and CEO David Zaslav has left no stone unturned as he looks to get below budget as quickly as possible. Not only was CNN+ eliminated less than a month after its launch, the company has also canceled film and television projects, including Passing by JJ Abrams’ $250 Million Show on HBO “Demimonde”. CEO Zaslav also Eliminate multiple layers of executives since he took over the leadership.
The world of broadcasting has been looking a little bleak lately. Netflix continues to struggle with budget cuts that have included the loss of more than 400 employees and contractors. more layoffs are expected With HBO Max too, given news of the original programming ending in the European region.