As more gatherings of people start online, the need to efficiently connect community members to the billions of people who have access to the Internet increases. Intros.ai, a social infrastructure startup founded in November 2020 by David Koprosky and Robert Levy, provides “automatic introductions that happen via email, text, Discord, Telegram or Slack”. The New York City startup has raised a $1.3 million seed round led by Neo, with input from SeedClub Ventures, Behind Genius Ventures, TSVCap, Brutalist VC, and angel investors (to name a few) Sriram Krishnan and Nicole Farb.
Bradley Miles, Co-Founder and CEO of Roll and angel Investor at Intros says, “David Dee has worked for Roll for over 4 years and even then thought differently about what it means to belong and participate in online communities, and seeing Intros AI advances game-changing effects. for both the Web3 and Web2 communities.”
The startup is made up of five full-time members. Kobrosky and Levy plan to use the funds to fill key executive roles, redesign their platform and build major integrations with various messaging and media services ranging from email to Discord. Introductions compete with foreground-focused message bots over popular communication platforms and human-facilitated manual introductions.
Guy Miasnik, co-founder of AdHoc (acquired by Blackberry) and angel investor at Intros adds, “Member participation is at the heart of any successful community and is a challenge for every community, whether it is a professional group, DAO or school alumni, confrontation. David and Rob live in The space has been around for years, and seeing them facilitate connections between members can unlock an enormous amount of value within any network.”
Frederic Dassault: What are some of the current ways organizations are trying to connect their members and build community?
David Koprosky and Robert Levy: Most communities create Slack or Discord Server, but without members creating content, memes, etc., the community dies quickly. This means that the community manager needs to do all the work to spark participation among the members.
Two common ways we’ve seen community managers enhance participation are making manual introductions between members or hosting events. The problem is that neither of these two options scale. Hand introductions take hours, and everyone finishes networking events.
Slack and Discord’s intrinsic designs and the difficulty of intros and craftsmanship are why we’re starting to see communities like Morning Brew, On Deck, and Femtech Insider create Intros Clubs. Intros Club takes 5 minutes to set up and make 1:1 personal introductions and group introductions among members based on goals, interests and availability.
DassaultHow does maintaining a viable society become more complex at scale?
Koprusky and Levi: By helping dozens of communities and DAOs rise from casual group chats to more than 10,000 member communities, we’ve noticed three common issues.
First, members struggle to separate the signal from the noise. With hundreds to thousands of members, it becomes difficult to decide who is worth spending time with and which content is worth reading.
After that, the members lose trust in the society. We trust the person who invited us into the community but we rarely trust people we have never met. As the range of societies expands, degrees of separation erode trust among members.
Finally, without the right structure and the right set of tools, the potential value of a growing community is wasted. With more members, there are more community knowledge and resources to draw on. To deliver this value to members, larger communities must create directories, knowledge repositories, networking opportunities, and other systems. At Intros AI, we build community infrastructure and integration so we can expand alongside our communities.
Dassault: For the hundreds of millions of people involved in online communities, what part do you focus on while creating a solution for them through Intros?
Koprusky and Levi: Intros AI works best in communities where members communicate, learn, or collaborate on projects. Intros’ most popular clubs are professional communities and DAOs, including Morning Brew’s Accelerator, Seed Club DAO, On Deck’s Founder Community, Contrary Capital’s, and Femtech Insider.
We are often surprised by the creative ways our communities use Intros AI. We’ve seen professional writing communities connect members to peer review and brainstorming. Business podcasts use Intros AI to connect listeners based on their favorite episodes and location. Even DAOs use Intros AI to create workgroups based on matching skills and areas of interest. Communities see Intros AI as the “President of the Introduction”.
DassaultHow does facilitating automated and customized introductions work at a large scale in a community of tens or hundreds of thousands?
Koprusky and Levi: The process for making personal introductions on Intros AI is always the same, no matter the size of the community.
Community managers register and allocate factors to members’ introductions. Existing communities link their members based on a variety of factors such as similar industry, location, years of experience, compatible skills, and hobbies. From there, managers brand the entire member experience with their logo, colors, and wording.
After setup, managers share a unique invite link with members, upload a CSV file, or integrate with a member database on platforms like Airtable.
Once members join the Intros Club, they can sign up for an introduction. Introductions are made via email, group text messages, or a community platform such as Discord.
Members can customize their own experience by changing the frequency of the introduction, request to meet other members of the directory, or link Google Calendar, Twitter, and LinkedIn.
Whether there are 100 community members or 100,000 members, creating an Intros Club takes 5 minutes. If you are a community manager looking to launch your community, boost engagement, and create meaningful experiences for members, try to!
Dassault: Since Intros aims to provide ‘intro infrastructure’, how will it enable ‘foreground admins’ to take full advantage of intros to meet the specific needs of their communities?
Koprusky and LeviEach society has a unique culture and mission. A co-founder match based on a skill match is very different from a co-worker match or a mentor/intern match. This means that the introductions and experiences we create must be fully customizable.
We enable mass customization through the manager dashboard and view Many case studies Visit our site to explore how different organizations are building communities with Intros Ai.
Dassault: Are introductions meant to be neutral to any communication platform?
Koprusky and Levi: yes. Our “Meet Members Wherever They Are” philosophy drove us to create email intros, text intros, and Discord integration. Instead of forcing new habits, we make introductions where members actually spend their time. Integration with Telegram, Slack, and other community platforms will soon be coming.
Dassault: What is the five-year vision for the startup, and how do you plan to grow current and future employees to produce a standard that achieves this vision?
Koprusky and Levi: Intros AI is building a new form of online community called Intros Club that focuses on connectivity, not consumption. We see a world where every online community has an Intros Club where members benefit and contribute to community value.
To achieve this vision, we will need talented and motivated people to join us. We build Intros culture to be a training ground for future founders and think deeply about ways to drive our employees to achieve their goals within our company and personal life.