The biggest special event of Apple’s year, most years anyway, is when it unveils the new iPhone. And this year, it looks like there will be four of them. But when, exactly, will it be announced, when will it be on sale and what will it be called? Read on.
An apple is a creature of habit, so we can infer a lot more information about what might happen this year from what happened earlier.
September is it
September is Apple’s favorite month to launch its flagship phones, with very few exceptions. The first iPhone was unveiled in 2007, in January. The next three, the iPhone 3G, iPhone 3Gs, and iPhone 4, appeared at WWDC in June 2008, 2009, and 2010. Then came the switch to fall reveal. October 2011 saw the arrival of the iPhone 4s.
Since then, September has been the month of announcement and release. Well, there was one exception to that, when Covid pushed back the release to October in 2020. When the iPhone 13 launched in September, that meant the iPhone 12 Pro series was taken out of the market after 11 months, not 12 months – a record – Breaking early cancellation.
Although Covid-19 is still with us, there is enough normality around the world and production line to be confident that September will be the chosen month.
Advertising and release are different
Usually, the sale date of the phone is 11 days after the unveiling, but sometimes it does not. When the iPhone 8 and iPhone X were unveiled on the same day in September 2017, the iPhone X actually came out in November. Similarly, the following year, the iPhone XS and XR were announced on the same day, but the XR came two weeks after the XS.
Will there be a delay for any models this year?
At the moment, we don’t know. There are rumors that one model could be delayed, the iPhone 14 Max. But we’re far enough away from the release that things can change a lot.
So, what exactly is the date?
Apple favors Tuesday as the best day for special occasions, although Monday and Wednesday are not excluded. One of the reasons for Tuesday is the need for press representatives to travel from all over the world.
Apple always chooses either the first or second week of September, not later in the month, giving us a choice between two dates, Tuesday 6 September and Tuesday 13 September. September 6.
Are you assuming it is a live event?
This is the crucial question. If it’s a hypothetical event, then either date is possible, but I think Apple would want a full in-person event or a hybrid setup like what was used at WWDC: a high glossy high-value movie pre-produced but shown in person. This has the advantage that if things take a turn for the worse, from a Covid-wise perspective, the personal element can be stripped away but there is still something to show the world.
I think Apple is going to strain every muscle for an in-person event, but it will get their major Hollywood recording ready to go.
what does it mean?
If it were only hypothetical then any day in the first two weeks would be possible, but I’m sure it would be a mixed event, so it seems to me that it will most likely be Wednesday, 7th September or Tuesday 13th September. I put my money on Tuesday, September 13th.
This, in turn, means that the phones will go on sale on Friday, September 23, 2022.
Well, I promised to be meticulous. It will, as always, be at 10am local time, and I’m sure it will be in Cupertino, 10am PT.
What will it be called?
Last year, there was some question as to whether Apple would call its 2022 release iPhone 12s or iPhone 13. The fact that Apple is going to use the iPhone 13 directly suggests that the iPhone 14 is what we can expect this year. The iPhone 14 Pro and iPhone 14 Pro Max are apps for the premium phone, which leaves the fourth phone.
So far, it’s mostly called the iPhone 14 Max, as it is believed to have a 6.7-inch screen, like the expected iPhone 14 Pro Max. But a recent report suggests that it could be called the iPhone 14 Plus instead. we will see.
I’m sure more details will come out in the lead up to September, so please check back.