It’s time to ditch your crammed boarding passes and stop staring at the thousands of flights on board, because Delta was just a sci-fi airport experience.
Through a partnership with California-based startup Misapplied Sciences, the airline has installed a Flight Information Council At a Detroit airport that uses facial recognition technology to show multiple travelers personal information about their flight at the same time.
While staring at the same screen – dubbed “Parallel Reality” – up to 100 people can see something completely different. The screen shows each passenger the gate number, departure time and even the direction to go and how long it will take to get there.
Each pixel in the screen can send different colors of light in tens of thousands of directions — so while someone sees one color, the person next to them can see another, the company says.
“It’s simply the tip of the iceberg,” Albert Ng, CEO of Misapplied Sciences, told Insider. “It’s a glimpse of what the future could look like.”
To allay privacy concerns, the screen will not work for passengers who do not choose to sign up for the experience.
“We don’t find out who you are in the ocean atmosphere as you walk into the airport,” he said.
Passengers can try it out either by scanning their boarding pass or using Delta Digital ID face recognition system.
“A relationship is created between your identity and your location, so that the moving camera follows your shape,” Greg Forbes, Delta’s managing director of airport experience, told Insider. “This is what tells the screen which direction to target your information. As you move through the viewing space, your location is being tracked, and your message will follow.”
Forbes said the technology only works in a viewing area in front of the screen, and once a passenger leaves the area, their information is deleted. If you wanted to do it again, you would have to go back to the kiosk and start from the beginning.
Right now, the monitor is only available at Detroit Airport. But both Forbes and Wong said they envision a number of different uses for it, from Sky Club lounges to places outside the airport, such as stadiums or other entertainment venues.