Jenny Boss came out of nowhere with a tweet that left social media buzzing over the weekend. She is not very active on the platform, tweeting at all four times a month. Her last two films were about WOW Women of Wrestling, which she co-owns, and the previous was a retweet of a trailer for Hulu’s upcoming multi-part documentary on the history of the Los Angeles Lakers. This was her activity for the month of June.
However, Buss opened July with something other than promoting the content it produces. On Sunday, I sent out a tweet that read like a meditation I decided to share.
It starts with her losing Kobe Bryant, who tweets about her from time to time. And then the talk goes on about how much he values the team over himself – he works that way all the time is definitely debatable. “Your rewards will come if you value your team’s goals over your own and then everything will fall into place.” Then, Boss let the world know she doesn’t tweet much by ending, “Everyone can reply.” As long as the comment circle doesn’t fade, that’s exactly how Twitter works.
Ignoring Buss’ decision to explain how people interact on Twitter for 15 years, the rest of the tweets totally deserve Druski’s “what do you mean by this meme”. Or, since I decided to share these thoughts that received over 79,000 likes and over 5,000 responses during a time when the NBA season was nothing but speculation, this Brian Windhurst meme might be capturing The take first office, and much social media, on the Friday before Independence Day by repeatedly asking “what’s going on in Utah” for two minutes while slowly charting what new Utah Jazz General Manager Danny Aing did building the current Boston Celtics roster through. Assembling assets, and noting that Ainge is doing the same in his new job. Hours after Windhorst’s best two-minute run ever, the Jazz traded Rudy Gobert to the Minnesota Timberwolves for four first-round draft picks.
So what’s going on with Jenny Boss? Sending obscure tweets during a silly season, why would you do that? Should we pay attention to what’s going on with Bus? Do the Phoenix Suns and Brooklyn Nets need to find out what’s going on with Buss? Will Keri Irving and Joe Harris end up with the Lakers versus Tallinn Horton Tucker, Russell Westbrook and a 2027 first-round pick? Was she upset with the Los Angeles Lakers’ teamwork last season?
She’s also probably messing with us. She threw it on Sunday night at 11 p.m. PT to piss off all Lakers fans and when Lakers haters woke up, it could add fuel to their beliefs that the Lakers are a tire fire with no relief in sight. The latter is most likely, but whether she knows it or not, her tweet was exactly Jerry Jones’ move. When you own the most famous team in the professional league, anything you say about them generates a huge amount of interest.
This technology is how Jones made the Dallas Cowboys the world’s most valuable sports franchise. They haven’t played in an NFC Championship game since the 1995 season, but during a period of take first A-Block’s topic in September could be about cowboys, and it could also be about them in March or May. If a jackpot isn’t in sight, make an offer, and always be available for a quote.
Buss has something the Cowboys don’t, they own the most lucrative franchise in major American professional sports since their large-scale merger. Of the 27 world championships, the Yankees won literally 10th in the year Jackie Robinson entered the MLB league. Since MLB peaked in the 1970s with 20 percent of its players being black, the Yankees have won seven. Of the 13 Lakers won titles in Los Angeles, 12 have come after the ABA/NBA merger, and six since the turn of the millennium. The Cowboys were recently closest to the Super Bowl when a ball slipped into Dez Bryant’s arms in 2014.
They still have celebrities on the sidelines and now they have the Crypto company name on their court instead of where people buy office supplies and use printers on the rare occasion they need it.
She’s already got the documentary celebrating the traditions of the franchise, and Buss needs to step up to keep the Lakers in people’s minds. She may have cast a shadow on Sunday on LeBron James, Anthony Davis and Russell Westbrook, maybe in her front office, or maybe she missed Bryant. Regardless, with the trend of Irving to Lakers, her tweet hit massive numbers over the weekend and she’s not much of a personality on social media.
So what’s going on with Jenny Boss? I don’t know, and she obviously didn’t find her Danny Inge to change her franchise. But putting this tweet’s fuse into the social media fire until it explodes is good business. You must continue to do so.