September 30, 2022

Reactions keep pouring in on the latest bomb news who – which USC And the University of California – the biggest of the two College Brands on the West Coast – they leave Buck 12 to big ten in 2024.

The expansion has left many thinking college football is what it is Headed towards a professional model with two huge conferences. It’s a win for the other schools in the Big Ten that feel USC and UCLA can help “carry some weight,” while it’s a blow to the Pac-12 Conference that hasn’t sent a team to College Football Playoff since 2016.

In “The Herd” on Monday, Colin Cord broke down what UCLA and UCLA’s move to the Big Ten means for college football and why it’s not a shocker, considering recent moves from other schools.

“I wasn’t surprised [that] Coward said USC joined the Big Ten – I was surprised UCLA went for it, USC has been unhappy for years. The Pac-12 does not generate the revenue they need. When they acquired Lincoln Riley, they sold him “big things happen.” … they have thought of becoming independent. … they felt they were treated no better than Washington State … UCLA and UCLA account for nearly half of the TV revenue for the conference.”

What does USC and UCLA’s move to the Big Ten mean for college football

What does USC and UCLA's move to the Big Ten mean for college football

Colin Cowherd reacts to the decision and discusses how conference alignment affects the future of college football.

USC is exiting the 4-8 season under the appointment of new coach Riley, while UCLA finished 8-4 last season.

The Pac-12 brought in just $341 million in revenue last year and distributed just $19.8 million per school in fiscal 2021, which was by far the lowest among Power 5 conferences (a fleeting thought these days). The Big Ten split $680 million to member schools in the same fiscal year.

“over here [are] Five questions I hear, “Continue Coward.” “What about the Pac-12?” Well, he died five years ago. This is someone else’s problem. … “What about all the trips?” Well, it’s bad for Olympic sports, but it’s too easy for football. USC and UCLA will play their off-conference games for the start of the season in September at home, after which they will have 10 team games—five games on the road, and perhaps an occasional back-to-back game.

“Oh people, for once Texas [and] Oklahoma I decided to go to SECWhat would you sit down and do if you were a Big Ten or USC? …the game of college football has a big problem. … college football is a series of ugly, unseen, exploding, uneven games. USC and UCLA to the Big Ten solve a lot of this problem. What will it look like in 10 years? Who knows and who cares?”

With the additions of USC and UCLA, the Big Ten increased their membership to 16 teams. The Securities and Exchange Commission will also increase its membership to 16 by 2025 after voting last year to allow Oklahoma and Texas to join.


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