If you are looking For “growth marketing” roles on LinkedIn these days, you’ll likely get over 15,000 results. By contrast, just a few years ago, when LinkedIn would have yielded a much lower number for the same role.
The rapid expansion of the growing marketing industry has created a major problem for start-ups looking to hire: there is a huge shortage of good-growth marketers.
After all, every startup, whether it’s trying to find a suitable product for the product market or an effective way to spread recent funding, is ultimately looking for a growth marketer.
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Growth Marketing Models
Before diving into how hiring a growth marketing agency can help your startup, it’s important to understand the type of marketers you’ll find there.
There are three main criteria that will help you find the one that works best for you:
When evaluating the skills of a developing marketer based solely on their experience, examining the stage of companies they have worked in, previous growth focus areas and vertical sectors all become key.
The beauty of growth marketing is that you will find experts in many disciplines and strategies.
As the founder of a startup, your growth team needs someone who already has experience in scaling the company from the ground up. This knowledge shows that your growth marketer is fickle and knows how to go from zero to one.
Conversely, if you’re an E-series company, you’ll probably want someone with experience to squeeze an extra extra volume of sustained effort.
It is critical to understand the growth channels and media that the growth marketer has worked with. You don’t want a LinkedIn expert if you are a B2C startup looking to gain users on Facebook and TikTok.